We Screenrussians are no slackers when it comes to seeing right through viral marketing campaigns, and though we had little or no doubt as to the provenance of the 'Dream-Share' Manual Wired were sent before kindly scanning and posting online, we have to say we're impressed by the detail and presentation... indeed it's the best work we've seen since the garantuan campaign launched in advance of Christopher Nolan's last mega-budget spectacular The Dark Knight.
The document in question is a ragged and aged illustrated field-manual titled 'Dream-Share - Tactical Employment Procedures' although unfortunately all the text has been redacted with thickly applied black ink leaving only the chapter titles: 1) Specialists/Operative; 2) Environment Creation; 3) The Dream/Waking World Relationship; 4) The Hostile Subconscious; 5) Warfare in the Dream; 6) Interrogation Techniques; and 7) PASIV Device Instructions.
The final chapter suggests visiting a seperate website () where the operation instructions for the mysterious attaché case held by the agent in the final illustration (below) are detailed - this of course is the same device we see Leonardo DiCaprio fiddling with in the opening seconds of the latest trailer and we are thrilled to finally know that its full name is 'Portable Automated Somnacin IntraVenous (PASIV) Device) - it is this machine that helps DiCap and his agents construct dreams...
Now, we've already written at length at length on the development of Inception and we've also confessed that while being intrigued and ridiculously excited about the world Nolan has constructed - seemingly from scratch - we're also concerned that its rather convoluted story but be a tough sell to audiences... but then again, what are we saying, Nolan's proved time and again that he can tell incredibly convoluted stories (take The Dark Knight as an example) and convey complex ideas (Memento) with consummate ease - now just look at the amount of thought that's gone into this, a throw-away piece of marketing tat and tell us we have reason to doubt him... go on, we dare you.
Source: Screenrush
