Privacy Policy

Welcome to First4Movies

For the purposes of the Data Protection Act 1998 we confirm that the proprietor and operator of the First4Movies website at www.First4Movies.com (the “Website”) First4Movies Limited a company registered in England and Wales with company registration number [ ] having its registered office at Flaxman Court, 112-114 Wardour Street, London, W1F 0TS, United Kindom (“we,” “us,” “our” “First4Movies” or “F4M”). F4M can be contacted via the contact section on the Website or by writing to our correspondence address at Flaxman Court, 112-114 Wardour Street, London, W1F 0TS, United Kindom .

We respect your privacy and protecting your personal information is very important to us. Our Privacy Policy will explain how we use and protect your personal information.This Policy applies to all users of www.first4movies.com. By using our website, you are accepting the practices we describe here.

What information we collect

When you visit our website, you provide us with two types of information: personal information that identifies you (such as your name and email address) and non-personal information (such as your IP address and browser type) that does not identify you personally, but gives us information about your computer and about your activities on our site. This information includes your IP address, your browser type, the date and time you access the site, and the website that referred you to our site. We also collect and store information from your computer using “cookies.” A cookie is a small file stored on your computer that is tied to information about you. We may also use “web beacons,” which track your use of our website in order to provide you with more useful information and a more personalised experience the next time you visit.

From time to time, we also may ask you some questions about yourself so we know how to serve you better. You don’t have to answer these questions if you’d rather not.

We protect your information

We know it is very important to protect the information you share with us. We take appropriate security measures to help safeguard this information from unauthorised access and disclosure. Only authorised employees are permitted to access your personal information, and they may do so only for limited reasons. We also use firewalls to help prevent unauthorised access to your personal information.

You should feel confident using our website. However, no system can be completely secure. Although we take very significant steps to secure your information, there is always a chance that your information will not always remain secure, and you should always take great care in handling and disclosing your personal information.

How we use your information

In general, we may use information that we collect about you in the following ways:

· to process applications for screening tickets;

· to deliver the tickets and services you request;

· to enroll you in screening programs in which you choose to participate;

· to manage your account and provide you with customer service;

· to perform research and analyse your use of, or interest in, our services or content (or products, services or content offered by others on our website);

· to communicate with you by e-mail, telephone and/or mobile devices about products or services that may be of interest to you either from us, our affiliated companies or other third parties;

· to help us develop and display content and advertising tailored to your interests on our website and other websites;

· to verify your eligibility and deliver prizes in connection with competitions;

· to enforce our terms and conditions;

· to protect against or identify fraudulent applications or transactions;

· to generally manage our business; and

· to perform other functions, which we will describe to you at the time we collect the information.

When you provide personal information through our website, the information may be sent to servers located in the United Kingdom and other countries around the world.

Sharing your information

We won’t share your personal information with anyone except for the situations listed below or unless we specifically inform you and give you an opportunity to opt out of our sharing your personal information.

We may share your personal information with:

Authorised service providers. Our authorised service providers are companies that perform certain services on our behalf. These services may include fulfilling orders, providing customer service and marketing assistance, performing business and sales analyses, supporting our website functionality, and supporting contests, sweepstakes, surveys and other features we offer. These service providers may have access to your personal information to the extent necessary to perform their functions, but we do not allow them to share or use any of your personal information for any other purpose.

Business partners. When you apply for tickets or participate in a promotion, we may share your personal information with the merchants offering the products, services, promotions, contests and/or sweepstakes. We won’t share your personal information with these businesses unless you choose to participate in their offer or program. When you choose to engage in a particular offer or program, you authorise us to share your email address and other information with the relevant merchant.

Event providers. We distribute tickets on behalf of distributors; we don’t organise or produce screenings. The cinemas and distributors who bring you events are known as “event providers.” When you apply for tickets you consent to allow us to provide your personal information to the event providers and their contractors. We share this information so event providers can monitor your attendance.

Other Situations

We also may disclose your information:

In response to an investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our website terms and conditions or other agreements or policies.
In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

We may share your non-personal information in any of the above circumstances. Also, we may share aggregated non-personal information with third parties, including advisors, advertisers and investors, for general business analysis purposes. For example, we may provide our advertisers with the number of visitors to our website and the most popular features or services accessed. This information does not contain any personal information. It may be used to develop and deliver targeted advertising on our website and on websites of third parties.

Third-party websites

Third parties have their own privacy policies that govern their use of your information. There are a number of places on our website where you may click on a link to access other websites that don’t operate under this Privacy Policy. These third-party websites may independently solicit and collect information, including personal information, from you. Importantly, these third parties will have their own privacy policies describing how they use and disclose your personal information. Those policies will govern the use, handling and disclosure of your personal information once you or we have shared it with those third parties. If you want to learn more about other entities’ privacy practices, please review the websites of those third parties. Privacy policies are typically located at the bottom of the webpage you are visiting.

How you can access your information

If you have an account, you can quickly and easily review and update your personal information online by logging in.

You also may close your account at any time by contacting us at help@first4movies.com

Please note that if we have already provided information about you to third parties (for example, if we’ve already sent your information to an event provider), or if you’ve given information to a third party, retention of that information will be subject to those third parties’ policies. If you receive an unwanted email from a third party, you’ll have to opt-out from receiving further emails from that party itself.

Under the Data Protection Act 1998, we have to provide you, as a “data subject” with a readable copy of all personal data which we may hold about you, within 40 days of receiving your written request for us to provide it. The Data Protection Act 1998 allows us to charge a fee of £10 pounds for this. Evidence or proof of your identity (for example, a copy of your passport, driver’s licence or current bills) will be required.

It is both in our interest and yours to store and process accurate personal data. If the data we hold about you is inaccurate in any way, where appropriate, you may have your personal data corrected by us on request by having it:

· completed;

· amended; and/or

· erased.

Please contact us to update any of your personal data or to request access to your personal data by addressing the “Information Officer” via:

Email: Help@First4Movies.com

We reserve the right to refuse to provide you with a copy of your personal data based on the exemptions set out in the Data Protection Act 1998, but if we do refuse we will give full reasons for our refusal and allow you to challenge our decision.

Your choices about your personal information. You can choose not to provide us with certain information. However, that may result in your not being able to use certain features of our website because such information may be required in order to use those features. For example, in order to apply for screening tickets, or participate in a contest, submit content, your personal information will be required.

At any time, you can choose to no longer receive commercial or promotional emails from us by logging on to your account and un-checking “I want to receive alerts.” You may modify your choices at any time in your account. Also, in any commercial email we send, you will be given the opportunity to opt out of receiving such messages in the future by clicking on the link at the bottom of the email that says “unsubscribe.” It may take up to 10 days for us to process an opt-out request.

Even if you have unsubscribed from receiving promotional emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements, administrative notices and surveys.

Please note that changing information in your account or opting out of receiving promotional email communications will affect only future communications from us. If we already provided your information to a third party (such as an event provider) before you changed your preferences or updated your information, you may have to change your preferences directly with that third party as well.

Forums and Commenting

We may provide areas on our website where you can post information about yourself, communicate with others, post reviews or enter content Such postings are governed by our Terms and Conditions policy. Please ensure you have reviewed these before posting. In addition, keep in mind that postings may appear on other websites or when searches are conducted on search engines on the subject of your posting.

Also, whenever you disclose personal information publicly (such as on publicly viewable web pages), that information becomes public and can be collected and used by others. For example, if you post your email address, you may receive unsolicited email messages. We can’t control who reads your posting or what others may do with information you voluntarily post, so we encourage you to use your discretion with respect to posting personal information.

Children’s privacy

Our website is a general audience site, and we do not knowingly collect personal information from children under the age of 13.

Changes to this Privacy Policy

We will occasionally update this Privacy Policy to reflect changes in our practices and services. When we post changes to this Privacy Policy, we will revise the “last updated” date at the bottom of this Privacy Policy. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by sending an e-mail to the e-mail address you most recently provided us in your account, and/or by prominently posting notice of the changes on our website. We recommend that you check our website from time to time to remain updated as to any changes in our privacy or other policies.

How to contact us

If you have any questions about this Privacy Policy or our information-handling practices, or if you would like to request information about our disclosure of personal information to third parties, please contact us

Updated 21st November 2009